KOTRA

2021 뉴질랜드 진출전략
공개일 : 2021-01-12조회수 : 3

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Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 경제 전망 ···················································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 정부 추진 정책 변화 ································································································4
나. 마이너스 성장률 극복 ································································································4
다. 주변국과의 관계 ·········································································································5
Ⅱ. 비즈니스 환경 분석·········································································································7
1. 정치/경제/산업/정책 환경 ································································································7
2. 시장 분석·······················································································································15
가. 시장 특성 ·················································································································15
나. 수출 ·························································································································17
다. 투자 ·························································································································20
라. 프로젝트 ···················································································································23
3. 한국과의 경제교류 및 주요 경협의제 ·············································································26
가. 교역 ·························································································································26
나. 투자 ·························································································································27
다. 주요 경제협력 의제 ··································································································28
Ⅲ. 진출전략························································································································30
1. SWOT 분석 및 전략 도출 ····························································································30
2. 주요 이슈・산업별 진출전략 ····························································································31
3. 한-뉴질랜드 경제협력을 통한 진출전략 ·········································································36
첨 부
1. 수출유망품목(상품)··········································································································40
2. 수출유망품목(서비스) ······································································································43
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································45
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································46
부 록
대(對) 뉴질랜드 K패키지·····································································································47