<목차>
Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 대중 경제 강화 및 WTO 체제 개혁 추진 ······························································· 4
나. 코로나19 백신 개발과 추가 경제부양책이 경제회복 좌우 ·········································5
다. 미 제조 기업의 글로벌 공급망 구조재편 가속화 ·······················································6
라. 포스트 코로나 시대 소비자 행동 변화 ·······································································6
마. E-커머스 성장 지속 ···································································································8
바. 홈코노미 시대 ············································································································9
Ⅱ. 비즈니스 환경 분석·······································································································11
1. 정치/경제/산업/정책 환경 ······························································································11
2. 시장 분석·······················································································································20
가. 시장 특성 및 전략적 가치 ·······················································································20
나. 교역 ·························································································································22
다. 투자 진출 ·················································································································25
라. 프로젝트 ···················································································································28
마. 스타트업 ···················································································································38
3. 한국과의 경제교류 및 주요 경협의제 ·············································································40
가. 교역 ·························································································································40
나. 투자 ·························································································································45
다. 주요 경제협력 의제 ··································································································48
Ⅲ. 진출전략························································································································51
1. SWOT 분석 및 전략 도출 ····························································································51
2. 주요 이슈･산업별 진출전략 ····························································································52
3. 한-미국 경제협력을 통한 진출전략 ················································································64
첨 부
1. 수출유망품목(상품)··········································································································71
2. 수출유망품목(서비스) ······································································································76
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································80
4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································81
부 록
대(對) 미국 K패키지············································································································83
