<목차>
Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 코로나19에 따른 경기 하락세 지속 ·········································································4
나. 화학･제약 산업 청신호 ······························································································4
다. 가치소비, 그린테일 부상 ····························································································5
Ⅱ. 비즈니스 환경 분석·········································································································6
1. 정치/경제/산업/정책 환경 ································································································6
2. 시장 분석·······················································································································11
가. 시장 특성 및 전략적 가치 ·······················································································11
나. 수출입 동향 ··············································································································11
다. 투자 진출 ·················································································································15
라. 공공조달 ···················································································································15
3. 한국과의 경제교류 및 주요 경협의제 ·············································································17
가. 교역 ·························································································································17
나. 투자 ·························································································································18
다. 주요 경제협력 의제 ··································································································18
Ⅲ. 진출전략························································································································20
1. SWOT 분석 및 전략 도출 ····························································································20
2. 주요 이슈･산업별 진출전략 ····························································································21
3. 한-스위스 경제협력을 통한 진출전략 ·············································································24
첨 부
1. 수출유망품목(상품)··········································································································28
2. 수출유망품목(서비스) ······································································································30
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································31
4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································32
부 록
대(對) 스위스 K패키지 ········································································································33
